Independent marketing consultancy

Senior marketing leadership. Practical delivery.

Clear marketing direction, a stronger digital presence and a public voice that reflects your expertise—led by Shiku Njathi and grounded in African markets.

Let's talk Explore the work
01Direction

Set the right priorities.

02Presence

Communicate with intent.

03Delivery

Move the work forward.

Senior judgementpriorities informed by the wider business
Strategy + deliveryplans connected to briefs, campaigns and coordination
African contextexperience shaped by local markets and ambitious teams

How we help

Three ways to bring direction to the work.

Start with the business question. Each engagement is focused, senior-led and scoped around what needs to move.

01

Lead the marketing

Marketing Leadership

Set priorities, create structure and keep marketing moving with senior direction close to the business.

  • Priorities and planning
  • Team and supplier direction
  • Campaign and delivery oversight
Explore the service ↗
02

Strengthen the foundations

Brand & Digital Strategy

Clarify how the business presents itself, reaches customers and connects its digital activity.

  • Positioning and messaging
  • Website and customer journey
  • Content and campaign direction
Explore the service ↗
03

Own your narrative

Executive Visibility

Make your experience and point of view easier to recognise—without turning yourself into an influencer.

  • Clear leadership narrative
  • LinkedIn and content systems
  • Thought leadership and workshops
Build your visibility ↗

Selected work

Strategy made visible through the work.

2026

Recent fractional leadership, brand and digital delivery across fintech, regenerative property and the built environment.

Fractional leadership · Fintech01

Power

Led the move from Power Financial Wellness to Power, relaunched the website and aligned campaigns, sales assets, partner communications and reporting around workplace banking.

Fractional leadership · Place & property02

Green Heart Kilifi

Set the marketing priorities, built the Tuli Gardens lead-generation and qualification system, strengthened Sales handover and supported the transition to an in-house marketing lead.

Brand & digital strategy · Built environment03

WHK Consulting

Repositioned the consultancy for funders and developers, refined the identity and delivered its WordPress website, web copy and first company-profile asset.

Earlier

Selected foundations across brand, media and event work.

Brand & strategy04

YieldGuru

Turned a complex DeFi concept into a clear, investor-ready brand narrative.

Media & community05

Digipesa

Designed and shipped a light-development media platform in record time.

Event marketing06

ETHSafari

Led end-to-end event communications for one of Africa’s largest crypto gatherings.

How it works

Diagnose. Decide. Deliver.

  1. 01

    Diagnose

    Find the actual bottleneck across story, channels, team and customer journey.

  2. 02

    Decide

    Choose the few priorities that will move trust, demand and revenue now.

  3. 03

    Deliver

    Move from priorities to useful assets, campaigns and a rhythm the team can sustain.

Shiku Njathi

Led by Shiku Njathi

“Too many brilliant founders in Africa stay quiet while louder, less experienced competitors take their market share.”

You do not need to become an influencer. You need a system that translates your expertise into assets that keep working while you focus on the work.

Shiku NjathiMarketing director & strategist
Working with Shiku, we clarified our brand positioning and used storytelling and thought leadership content to show up on LinkedIn. In weeks, our vision became clear to our community, engagement improved, and we started getting real feedback on features before launch.

Eliud MungaiYieldGuru

Latest thinking

Ideas for clearer marketing and stronger visibility.

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Start with a conversation

Need clearer direction and someone to move it forward?

Let's talk

Start with the business question. We’ll identify what needs attention first.