Senior direction, close to the business

Marketing leadership. Without the full-time overhead.

Bring senior marketing judgement into the room—then turn the decisions into priorities, briefs, campaigns and a rhythm your team can sustain.

Start a conversation See what’s included

When activity is not the answer

The gap is usually leadership—not another campaign.

More content and more channels will not solve unclear priorities. We identify the few decisions that matter, give the team useful direction and stay close enough to keep the work moving.

The changeYou leave with clearer choices, accountable owners and a marketing rhythm the wider business can understand.

What the engagement covers

Enough structure to create momentum. No theatre.

01

Direction and roadmap

A focused 90-day plan shaped around the business stage, budget, team and most valuable commercial opportunities.

02

Team and supplier leadership

Clear briefs, priorities and feedback for internal teams, agencies and specialist partners.

03

Campaign and launch oversight

Senior support across the moments that need coordination—from launches and partnerships to events and demand generation.

04

Reporting and decisions

A practical view of what is moving, what is not and where the next marketing decision should go.

How we work

A senior-led process that stays practical.

  1. 01

    Diagnose

    Review the story, team, channels, customer journey and current work to find the actual bottleneck.

  2. 02

    Decide

    Choose the few priorities that can move trust, demand and revenue now.

  3. 03

    Lead the delivery

    Turn priorities into briefs, meetings, assets and decisions—without adding unnecessary process.

Recent application

Senior direction across fintech and regenerative property.

For Power, the work connected a major repositioning to its website, campaigns, sales assets and reporting. For Green Heart Kilifi, it established clearer priorities, a Tuli Gardens lead system and a stronger handover between Marketing and Sales.

Power · Green Heart Kilifi

Useful questions

Before we begin.

Is this a part-time Head of Marketing?

It is similar in outcome and lighter in structure. You get senior leadership and a clear remit without adding permanent headcount before the business is ready.

Can you work with our existing agency or freelancers?

Yes. The role can sit above or alongside existing partners—setting direction, improving briefs and keeping delivery aligned with the wider business.

How much time does the engagement require?

The scope is shaped around the job to be done. A typical engagement combines a regular leadership rhythm, focused working sessions and asynchronous direction between meetings.

Start with the business question

Bring senior direction into the work.

Let’s talk

We’ll identify what needs attention first and shape the right scope from there.